Gelateria Caldo

Visual Identity

Gelateria Caldo is а family owned business, established in 2019 in Sandanski, Bulgaria. The company is the first to have the right to produce home-made gelato with the natural probiotic ingredients from the ProViotic Brand.

Its founders- Evgeni and Tsveti – were eager to create gelato that is not only tasty and pleasing to the eye but healthy, too. Their delicious products have quickly grown in popularity in the whole region, which has resulted in the pressing need for a better visual identity of the company to support the success of their products. Thus the owners have decided to invest in designing a new logo for their business.

Gelato: Yoghurt with Proviotic

Gelato: Raspberry with Haribo bears

Gelato: Pistachio

Case 1 (Visual Identity)

Gelateria Caldo’s signature taste is “Yogurt with ProViotic”, which is blue in color and one of the go-to-choices for many. This specific taste was the inspiration for one of their color choices in the logo. And the orange-yellow represents the crispy cone in which their ice-cream is served.

Logo Process